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Hummel

School project. Redesign of Danish sports-fashion brand Hummel’s website.

I wanted to make the website an explosion of colour and energy! Furthermore, I found it necessary to make it both easy and intuitive to navigate, as well as on the lighter side, text-wise, as Hummel’s target user does not want to sit through pages and pages of text when looking for their favourite shoe.

Click any of the pictures to view a larger version.