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Block of…

School project. Redesign of cereal packaging from discount supermarket chain Lidl. We were asked to create something that didn’t scream discount and bad taste.

When designing the packaging, we wanted to break with the notion of the “Giant Wall of Cereal” that dominates tables around the globe each morning, and instead create sleek, slender boxes of cereal that got the point across in a quirky and fun way.

Made in collaboration with Louise Degn, Kasper Andersen & Mille Holm Rasmussen.

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